R. A. SHUVRO1*, M. J. ALAM2 and S. PAUL3
1=Razuan Ahmed Shuvro, Assistant Professor, Department of Human Resource Management, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Md. Jahangir Alam, Lecturer, Department of Management, Jatiya Kabi Kazi Nazrul Islam University, E-Mail: jahangirru@yahoo.com and 3Sagar Paul, MBA Student, Department of Human Resource Management, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh. E-Mail:- sagarpaul.jkkniu@gmail.com.
*Corresponding author’s E-mail: shuvro.jkkniu@outlook.com.
ABSTRACT
The study was conducted at the Department of Human Resource Management, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh during March 2019 to July 2019. E-commerce business has created a tremendous opportunity to their customers, with the help of the information technology and easily access to internet service. In Bangladesh, customers are now enhancing their living standard by using internet technology. It is a great potentiality to adopt a large scale in the e-commerce market. This study is to examine the customer’s perceptions towards e-commerce based businesses addressing to delivery system, product quality, security, responsiveness, shopping cost, internet cost. By reviewing this study it is indicated that, customers wants highly qualified products, strong security, on time delivery, better after sales service, payment without any uncertainty etc.. To attract new customer and retain the current customer and to gain more customer satisfaction and trust, e-commerce based businesses should be more careful to customer’s interest.
Keywords: E-commerce, Internet, Customers and Solution.